VILLA DOMINICANA Cigar brand wanted to launch their economic cigars to the spanish market. They wanted to make PET packs for them while also changing the original brand style to give it a more modern and strong look.

To achieve that, I preserved the original colors of the brand (white and gold) and added the colors of the dominican flag (red and blue). With this base, I made slight modifications to the original logo without losing the shape that characterizes the brand.

Once the branding and the cigar ring were defined, I followed the same line to create the PET packs.