MALA VIDA Tobacco wanted to introduce itself to the vape liquid market with a new product: MALA VIDA e-liquids. The were looking for a mordern design to represent a younger and more transgresive side of the brand.

The result was this series of tubes with a very colorful labeling that represents, in a very abstract way, the flavor of each liquid.

To achieve this, I created a mix of patterns using raw brush strokes that intertwine in a colorful combination.

Afterwards, these designs were printed with a matt finish over a chrome surface, creating a very special effect.